Tailor-made narrative
Every listing tells the story of the property: location, architecture and lifestyle. Not a generic portal advertisement.
Luxury real estate · España
Luxury property sales and marketing
Tailor-made marketing, VIP and international portals, and closing within the same group: Sky Law and mortgage brokerage when the transaction requires it. Madrid, Mallorca, Valencia and Zaragoza.
VIP showcase and national coverage
Tailor-made. Not just another listing.
A high-end property requires storytelling, high-quality production and the right showcase. We design the marketing strategy around the asset, not the other way round.
Premium production
Professional photography, aerial video and virtual tours when the asset deserves it, for national and international buyers.
VIP showcase + mass reach
James Edition and List Globally for the luxury segment, plus Idealista, Fotocasa, Habitaclia and Pisos.com for full coverage.
Qualified buyers
We screen viewings and activate a network of high-profile buyers. Discretion whenever the instruction demands it.
Sell
Your property in the right showcase, with pricing and storytelling that defend its value.
- Expert valuation aligned with high-end comparable properties
- High-impact marketing and tailored campaigns for the asset
- Coordination of viewings, negotiation and closing with Sky Law where appropriate
Buy
Curated selection and access to opportunities that aren't always publicly visible.
- Bespoke search: villa, prime penthouse, estate or urban residence
- Access to our own portfolio and off-market opportunities where available
- Guidance right up to completion; ICI if the buyer requires financing
For sale now
Homes from €1,000,000
A snapshot of our high-end stock: villas, penthouses and prime residences, with the same bar for narrative and showcase.
Why choose us over a showcase-only brand
International networks sell visibility. We complete transactions with VIP marketing and our group ecosystem: in-house legal expertise and buyer financing.
A group, not just a showcase
VIP marketing with the same group that closes: Sky Real Estate, Sky Law and in-house mortgage brokerage.
Presence in four key markets
Teams in Madrid, Palma de Mallorca, Valencia and Zaragoza. Local expertise combined with an international perspective.
Legal completion with our in-house law firm
Sky Law, European Legal Awards in Real Estate Law 2023–2025: deposit agreements, contracts and notary completion without relying on external firms.
Sky Law
We are one of the few estate agencies with our own law firm. Sky Law, awarded three years running (2023, 2024 and 2025) in Real Estate Law for its legal work on the group’s property deals, including Sky Real Estate’s: clauses, deposit agreements and notary completion handled by group lawyers, not external parties.
From brief to notary completion
- 01
Briefing and valuation
We visit the asset, define price positioning and establish the buyer profile (national, international or both).
- 02
Production and launch
We create the storytelling, audiovisual assets and publish across VIP and mainstream portals according to strategy.
- 03
Demand and viewings
We qualify interested parties, coordinate viewings (and private events where beneficial) and provide transparent reporting.
- 04
Negotiation and completion
We negotiate terms and close with legal support from Sky Law whenever required.
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FAQs and guides for this service
Published Sky Real Estate content linked to this service to answer questions before you get in touch.
Frequently asked questions
- Who pays municipal capital gains tax, the buyer or the seller?In a standard sale, municipal capital gains tax is paid by the seller. Clauses transferring it to the buyer may be void. Legal guidance.
- Do you have to declare the sale of a property on your tax return?Yes, in most cases you must report the sale on your income tax return as a capital gain or loss. Exemptions and deadlines depend on your situation.
- How much does an estate agent charge to sell a property?Sale fees are freely agreed in writing. There is no fixed legal percentage: check the agency instruction agreement before signing.
Frequently asked questions
Luxury property with clear standards. If your requirements differ, we can discuss them during the valuation.
What is the difference between this service and standard home sales?
Standard sales cover houses or apartments with marketing on general portals and local outreach. This service is for high-end properties: tailor-made storytelling, VIP portals (James Edition, List Globally), international buyer reach and premium audiovisual production.
On which portals do you promote luxury properties?
We work with James Edition and List Globally for the luxury segment, and with Idealista, Fotocasa, Habitaclia and Pisos.com for maximum coverage. The marketing mix is adapted to each property.
Do you also assist with purchasing luxury properties?
Yes. On this page you will see a selection of homes for sale; we also offer bespoke search, off-market opportunities where available, and guidance through to signing. If financing is needed, our in-house ICI team steps in.
Can you sell discreetly, without listing on all public portals?
Yes, whenever requested. We activate qualified buyer demand and our private network prior to (or instead of) mass public exposure. This is agreed upon during the initial brief.
In which cities do you operate within the luxury segment?
We have dedicated teams in Madrid, Palma de Mallorca, Valencia and Zaragoza. If your asset is located elsewhere, we will clearly advise whether we can manage it.
Who manages the legal aspect?
Sky Law, the group's in-house law firm, awarded at the European Legal Awards (Real Estate Law) in 2023, 2024 and 2025. They review deposit agreements, contracts and handle notary completion whenever required.
Can buyers finance a luxury property purchase through you?
Yes. We are certified mortgage brokers (ICI D-286). Our group broker can assess mortgage options for the buyer and unblock transactions that might otherwise stall over financing.
Standard residential sale? Home sales and marketing
Private enquiry
Selling or buying? We start with your case.
Valuation, search or portal strategy. No obligation. Discretion assured if required.
- James Edition · List Globally · key portals
- Sky Law + ICI within the same group
- Madrid · Mallorca · Valencia · Zaragoza